Every restaurant owner needs signage… but relatively few owners know very much about signs. This is your source for everything you need to know about restaurant signage.
If you own a restaurant, you probably have a pylon sign out by the street which may also have a readerboard attached. You probably have neon letters or some type of sign on your building. And, if you are a fast food type of restaurant, you likely have menuboards.
There are many types of signs that a restaurant operator must purchase and maintain. Some signs, such as the outdoor pylon sign are common to many businesses. However, some types of signage are unique to restaurants.
For example, what other type of business has either interior or exterior menuboards?
Or, how many businesses have point-of-purchase (POP) advertising? Some retailers use POP signage, but almost every restaurant uses POP signage.
This website is dedicated to the restaurant owner. We will address the unique signage issues that the restaurant owner faces.
If you are a franchisee, you already have a source for buying your signs and many of your sign related challenges have already been addressed by your parent company. After all, that should be covered by the franchise fees.
However, there are issues that every local restaurant owner should understand to properly manage your sign program. Even though the signs are designed and manufactured for you, the job of permitting, installing, troubleshooting and maintaining the signs will be your responsibility.
The purpose of this site is to assist you with this challenge. With over 20 years of sign industry experience, we can help you with the challenges that you are sure to face.
As I’ve said many times, “making signs is not rocket science”. But, when problems pop up (and they surely will), it’s nice to have someone in your corner who has expert experience.
